Bio

About DJ E-Rock

DJ E-Rock is a nationally respected DJ, producer, and cultural strategist who launched his career in San Francisco during the rise of the turntablist movement. Surrounded by pioneers like Q-Bert, Apollo, and Shortkut, E-Rock was inspired early and went on to become the youngest on-air DJ in San Francisco radio history at just 15 years old. Since then, he’s evolved from a Bay Area phenom to one of the most recognizable names in nightlife, sports entertainment, and media.

Today, E-Rock holds multiple residencies at premier Tao Group Hospitality venues along the Las Vegas Strip, continuing a long-standing run as a top-tier open-format DJ. In the past, he rocked legendary clubs like LIGHT Nightclub at Mandalay Bay, Haze at ARIA (now known as JEWEL Nightclub), and 1OAK at The Mirage. His reach continues to extend across major nightlife cities, regularly moving rooms in Chicago, San Diego, Hollywood, and Boston.

Beyond the booth, E-Rock made major waves as the entertainment marketing director and experience curator for venues like Infusion Lounge and Temple in San Francisco. That executive leadership experience broadened his profile and opened doors in brand strategy and retail marketing, where he went on to work with top lifestyle brands including Shoe Palace, Zappos, Culture Kings, and more—bringing his unique blend of culture, music, and consumer insight to the retail world.

In the sports world, E-Rock currently serves as Director of the San Francisco 49ers DJ Program and has collaborated with elite franchises across leagues, including the LA Clippers, LA Kings, Vegas Golden Knights, former XFL’s Vegas Vipers, MLB’s Athletics, and the San Francisco Giants. From time to time, he can also be found live in-game and in-plaza at Las Vegas Aviators home games, curating the energy of the fan experience.

On-air, E-Rock leads the nationally syndicated radio show Radio Bassment, now airing in major markets like Los Angeles (REAL 92.3), Las Vegas (Real 103.9), San Francisco (Wild 94.9), and Phoenix (Power 98.3), with exclusive guests from the world’s biggest names in music. His ability to tap into what’s next while staying grounded in hip hop and dance culture keeps Radio Bassment at the forefront of music discovery and DJ-driven radio.

As a producer, E-Rock has collaborated on original records with legends and rising stars alike—including E-40, T-Pain, Marc E. Bassy, and many more—blending regional identity with global sound.

In 2024, E-Rock was voted Best DJ in the Las Vegas Weekly’s Best of Awards, cementing his status as a top-tier talent in the city’s thriving entertainment scene.

Whether he’s lighting up stages in Vegas, crafting the vibe for pro sports teams, or driving culture through national radio, DJ E-Rock remains a dynamic and influential force in music and entertainment.